MEDIA HELP CENTER

The following sites are part of the Endeavor Business Media portfolio:

Medical Laboratory Observer - The Peer-Reviewed Management Source for Lab Professionals Since 1969.

MLO Media Planner »
Sales Contacts »

Healthcare Innovation Group - People. Process. Technology Transformation

HI Media Planner »
Sales Contacts »

Healthcare Purchasing News - Clinical Intelligence for Supply Chain Leadership

HPN Media Planner »
Sales Contacts »

Web Display Advertising Guidelines

Standardized information for all of Endeavor Business Media' websites.

Ad Submission Requirements

  • Ads with light color backgrounds must have a border to hold elements together.
  • Images saved at 72 dpi
  • Formats accepted:  jpg, png, gif, animated gif, HTML5 snippet (Wallpaper: static only).
  • URL for linking purpose
  • SSL/https compliant
  • HTML5 ads: (1) Images are hosted on the client’s server. Send us the HTML5 code snippet.
    or
    (2) Send us your file folder with all HTML5 components, properly coded. (Changes are the client’s responsibility)

ROS Information

  • As we transition from a static ad buy to an impressions CPM- based model, most ads will now rotate throughout the site, refreshing on each page to ensure the maximum impressions are reached.
  • Header and Sidebar Ads are ROS
  • Inline Article ads are ROS within post content

Wallpaper

Base Responsive Wallpaper Specs

  • Ad Specs: 1658x1058 and a companion transparent 300x250. A GIF is okay for the 300x250 as long as the file size is less than 1 MB.
  • Our mast header will cover about 100 pixels of the background image.
  • Our website content on middle panel is about 972 pixels wide.
  • The background image will expand and contract with the screen size – as the screen gets smaller the image contracts toward the upper left hand corner and vice versa as it expands.
  • Remains static as visitor scrolls. ROS. 1658x1058 branding image and companion transparent 300x250
  • We recommend not placing any important text on the background image – that should be an extension of your brand.
  • Important text should be reserved for the companion 300x250 transparent image in the center.
  • 728x90 tablet
  • 300x50 mobile

PDF Sample and Specs

Leaderboard Package

  • 970X90 image
  • 728X90 image
  • 300X50 image for mobile
Format:  jpg, png, gif, animated gif, HTML snippet
Serves in top and footer positions. (Also available separately)

Push-down Leaderboard

Top position only. Banner expands down on roll over and pushes content on page down.

  • 970x90 to 970x415 desktop
  • 728x90 to 728x315 tablet
  • 300x50 to 300x250 mobile

PDF Specs

Welcome Mat

  • 550 x 480

Exclusive position. Ad opens over dimmed home page for 10 seconds or until visitor closes it.

Sample & Guidelines HTML Requirements

Sponsored POV (Native X)

  • ROS, headline: 20-75 characters, text: 40-255 characters, High resolution image 16:9 Ratio Core imagery/messaging centered on the image canvas, one URL
  • It is recommended that you send 2 sets of creative to keep the campaign fresh

Medium Rectangle

  • 300x250 pixel image at 72 dpi
  • Format:  jpg, png, gif, animated gif, HTML snippet

Medium Rectangle Sample

Half Page

  • 300x600 pixel image at 72 dpi
  • Format:  jpg, png, gif, animated gif, HTML snippet

Large Rectangle Sample

Billboard

  • 970x90 to 970x415 desktop - Top position only
  • 728x90 to 728x315 tablet
  • 300x50 to 300x250 mobile

Video Ad

  • 300 x 250

Instructions for designing video display advertising.

Video Guidelines


Programs

White Paper Program

Exclusive email with ad on home page for three months and on White Paper Archive page indefinitely.

Materials:

  • Image – full size cover of white paper and 125px wide image, JPG or PNG
  • Headline - 2 to 6 Words
  • Description - 50 Words
  • Logo - 300px wide, JPG or PNG
  • Landing page URL if client is hosting
  • Optional: if we host, please provide registration fields if client requires a form block before accessing the white paper

White Paper Sample

Special Report

  • 2-6 word headline
  • 35 words
  • logo
  • URL
  • wallpaper ad
  • 970x90 leaderboard package

Article Sponsorship

  • 2-6 word headline
  • 35 words
  • logo
  • URL
  • wallpaper ad
  • 970x90 leaderboard package

Hot Clips

  • Sponsor 4 articles from one industry topic
  • eNewsletter: logo, headline, 10 words, URL
  • Website: ROS, headline: 20-75 characters, text: 40-255 characters, high resolution image at 16:9 ratio (core imagery/messaging centered on the image canvas, one URL. Please send 2 sets of creative to keep the campaign fresh.

Social Media Package

Opportunity to have your message sent to our audience on our LinkedIn, Facebook, and Twitter pages:

Facebook Retargeting

Extend your web ad's reach with a retarget ad on Facebook/Instagram by utilizing our audience.

See Specs


Email Advertising Guidelines

Guidelines for submitting materials for the Daily Newsletter, eProduct Showcase or a Custom Email.

For all email ads:
Images saved at: 72 dpi
Formats accepted:  jpg, png, gif
URL for linking purpose

Newsletter Text Ad and Native Text Ad

Text Ad: Includes your 2-6 word headline, 35 words, 150 x 150px (supply an image at least 72dpi at 300 x 300 px), and URL link.

Native Text Ad: Includes your 2-6 word headline, 35 words, and URL link.

Text Ad (imbedded in editorial) Sample

Native Text Ad Sample

Newsletter Banner Ad

  • 580x75 pixel image at 72 dpi
  • Format:  jpg, png, gif
  • URL for linking purpose

Banner Ad Sample

Newsletter Box Ad

  • 280x175 pixel image at 72 dpi
  • Format:  jpg, png, gif
  • URL for linking purpose

Box Ad Sample

eProduct Ad

Text Ad: Includes your 2-6 word headline, 35 words, 200 x 200px (supply an image at least 72dpi at 300 x 300 px), and URL link.

eProduct Ad Sample

3rd Party Custom Email

Individual email to your target audience. See guidelines for sizes.

Email Guidelines

HPN Newsletter ads

We accept 1x1 impression pixels and click trackers for EMAIL products so long as the creative is an actual image file.

  • Leaderboard: 728 x 90
  • Double Horizontal Banner: 468 x 120
  • Standard Banner: 468 x 60
  • Verical Banner: 144 x 200
  • Tower: 144 x 400
  • Skyscraper: 144 x 600

Native Text Ad - No Images

LEAD GENERATION: Blend your message into our editorial content for maximum ROI. Includes your 2-6 word headline, 35 words, 300w x 300h pixel logo or photo (final size: 150 x 150), and web link (URL).

Advertorial Ads

LEAD GENERATION: Includes your 2-6 word headline, 35 words, and URL link.


Print Advertising Guidelines

Below are the standardized sizes for all of Endeavor Business Media's publications.

FILE BUILDING: Native files are not accepted. Endeavor Business Media is not responsible for PDF files prepared incorrectly. Publisher does not assume responsibility for color accuracy.

ADDITIONAL CHARGES: Creative services and ad alterations are available at $85 per hour. A flat fee of $85 will be charged to convert native files to PDF format.

MATERIALS SUBMISSION: Email PDF, or request FTP access: traffic@endeavorb2b.com

MECHANICAL PREPARATION: Final trim: 7.75” w x 10.75” h.

  • 300 DPI or higher for all images and artwork. No JPEG, PNG, or BMP images.
  • Use CMYK color profile, Web coated SWOP – no RGB.
  • Use 100% Rich Black. Do not use Registration Black.
  • Embed fonts in the final PDF file.
  • Create final file in PDF format: PDF/x-1a. Crop marks for bleed area are acceptable. Remove color bars and registration marks.

Spread

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Spread Template

Full Page

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Full Page Bleed Template

Full Page Non-Bleed Template

2/3 Vertical

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2/3 Vertical Bleed Template

2/3 Vertical Non-Bleed Template

1/2 Island

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1/2 Island Template

1/2 Vertical

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1/2 Vertical Bleed Template

1/2 Vertical Non-Bleed Template

1/2 Horizontal

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1/2 Horizontal Bleed Template

1/2 Horizontal Non-Bleed Template

1/3 Square

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1/3 Square Template

1/3 Vertical

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1/3 Vertical Template

1/3 Horizontal

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1/3 Horizontal Template

1/4 Vertical

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1/4 Vertical Template

1/6 Vertical

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1/6 Vertical Template

1/8 Horizontal

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1/8 Horizontal Template