Medical Laboratory Observer - The Peer-Reviewed Management Source for Lab Professionals Since 1969.


Healthcare Innovation Group - People. Process. Technology Transformation


Healthcare Purchasing News - Clinical Intelligence for Supply Chain Leadership

Web Display Advertising Guidelines

Standardized information for all of Endeavor Business Media' websites.

Ad Submission Requirements

  • Ads with light color backgrounds must have a border to hold elements together.
  • Images saved at 72 dpi
  • Formats accepted:  jpg, png, gif, animated gif, HTML5 snippet (Wallpaper: static only).
  • URL for linking purpose
  • SSL/https compliant
  • HTML5 ads: (1) Images are hosted on the client’s server. Send us the HTML5 code snippet.
    or
    (2) Send us your file folder with all HTML5 components, properly coded. (Changes are the client’s responsibility)
  • Max file size for GIF is 150KB
  • 5 frames maximum
  • Animation length – 30 seconds or shorter.

Web Advertising

All Endeavor Healthcare Media web banners are served and tracked via Google Ad Manager.

Wallpaper

Base Responsive Wallpaper Specs

  • Ad Specs: 1658x1058 and a companion transparent 300x250. A GIF is okay for the 300x250 as long as the file size is less than 1 MB.
  • Our mast header will cover about 100 pixels of the background image.
  • Our website content on middle panel is about 972 pixels wide.
  • The background image will expand and contract with the screen size – as the screen gets smaller the image contracts toward the upper left hand corner and vice versa as it expands.
  • Remains static as visitor scrolls. ROS. 1658x1058 branding image and companion transparent 300x250
  • We recommend not placing any important text on the background image – that should be an extension of your brand.
  • Important text should be reserved for the companion 300x250 transparent image in the center.
  • 728x90 tablet
  • 300x50 mobile
  • We do not accept third-party tags for the wallpaper banner size.

Medium Rectangle

  • 300x250 pixel image at 72 dpi
  • Format:  jpg, png, gif, animated gif, HTML snippet

Half Page

  • 300x600 pixel image at 72 dpi
  • Format:  jpg, png, gif, animated gif, HTML snippet

Billboard

  • 970x250 desktop - Top position only
  • 728x90 tablet
  • 300x50 mobile
  • Format: jpg, png, gif, animated gif, HTML snippet

Video Ad

  • 300 x 250

Instructions for designing video display advertising.

 

Push-down Leaderboard

Push-down Leaderboard Package. Top position only.

  • 970 x 90 and 970 x 415
  • 728 x 90 and 728 x 315
  • 300 x 50 and 300 x 250

Format: .jpg, .png, animated .gif, HTML snippet

Guidelines

Leaderboard Package

  • 970X90 image
  • 728X90 image
  • 300X50 image for mobile
  • Format: jpg, png, gif, animated gif, HTML snippet
Format:  jpg, png, gif, animated gif, HTML snippet
Serves in top and footer positions. (Also available separately)

Sponsored POV (Native X)

  • ROS, headline: 20-75 characters, text: 40-255 characters, High resolution image 16:9 Ratio Core imagery/messaging centered on the image canvas, one URL
  • It is recommended that you send 2 sets of creative to keep the campaign fresh

Programs

Show & Tell Virtual Conference:

Show & Tell landing page

  • Company Logo (No less than 500 px wide – we will scale as needed)
  • Very brief description/product headline -15 words
    (Just enough to get the visitor to click for more)

Example

Company Page

  • short company blurb and contact info (we will use same logo provided above.)
  • contact info

We will need one set of materials for each piece of collateral:

  • Image: 300x200 at 72ppi
  • Headline & Brief description - not more than 35 words.
  • Call to Action (Learn more, Download now, etc.) & URL

White Paper Program

Exclusive email promoting your White Paper PDF.

Materials:

  • White Paper PDF
  • Headline - 2 to 6 Words
  • Description - 50 Words
  • Logo - 300px wide, JPG or PNG
  • Landing page URL if client is hosting
  • Form Fields if gating for leads*

Executive Brief & Industry Insight

Program elements displayed in dedicated email blast and sponsored page(s) only

  • 2-6 word headline
  • 35 words
  • logo
  • URL
  • wallpaper ad
  • leaderboard package
  • medium rectangle

See Specs

Webinar Programs

  • Turnkey Webinars
  • Custom Webinars

Deliverables Tip Sheet

Facebook Retargeting

Extend your web ad's reach with a retarget ad on Facebook/Instagram by utilizing our audience.

See Specs

Social Media Package

Opportunity to have your message sent to our audience on our LinkedIn, Facebook, and Twitter pages:

Article Sponsorship

Program elements displayed in dedicated email blast and sponsored page(s) only

  • 2-6 word headline
  • 35 words
  • logo
  • URL
  • leaderboard package
  • medium rectangle

See Specs

Hot Clips

Website:

  • One 300 x 50 logo for the homepage
  • One URL which gets attached to the logo
  • Logo: 150 x 150

Newsletter:

  • Logo
  • Headline - 6 to 8 words maximum
  • Text- 10 words maximum
  • One URL

Video Hosting

Video:

  • Video format: mp4
  • Video length: 30 seconds to 10 Minutes
  • Max file size 10GB in size.

Promotion:

  • Headline - 2 to 6 Words
  • Description - 50 Words
  • Logo - 300px wide, JPG or PNG
  • Landing page URL if client is hosting

Email Advertising Guidelines

Guidelines for submitting materials for the Daily Newsletter, eProduct Showcase or a Custom Email.

For all email ads:
Images saved at: 72 dpi
Formats accepted:  jpg, png, gif
Animated gifs: Not all email service providers allow animation. Please keep key information in the first frame for these users.
URL for linking purpose

Newsletter Text Ad and Native Text Ad

Text Ad: Includes your 2-6 word headline, 35 words, 150 x 150px (supply an image at least 72dpi at 300 x 300 px), and URL link.

Native Text Ad: Includes your 2-6 word headline, 35 words, and URL link.

3rd Party Custom Email

Individual email to your target audience. See guidelines for sizes.




MLO/HI Newsletter Banner Ad

  • 580x75 pixel image at 72 dpi
  • Format:  jpg, png, gif
  • Animated gifs: Not all email service providers allow animation. Please keep key information in the first frame for these users.
  • URL for linking purpose

MLO/HI Newsletter Box Ad

  • 280x175 pixel image at 72 dpi
  • Format:  jpg, png, gif
  • Animated gifs: Not all email service providers allow animation. Please keep key information in the first frame for these users.
  • URL for linking purpose

eProduct Ad

Text Ad: Includes your 2-6 word headline, 35 words, 200 x 200px (supply an image at least 72dpi at 300 x 300 px), and URL link.

HPN Newsletter Leaderboard

  • 728x90 pixel image at 72 dpi
  • Format: jpg, png, gif
  • Animated gifs: Not all email service providers allow animation. Please keep key information in the first frame for these users.
  • URL for linking purpose

HPN Newsletter Medium Rectangle

  • 300x250 pixel image at 72 dpi
  • Format: jpg, png, gif
  • Animated gifs: Not all email service providers allow animation. Please keep key information in the first frame for these users.
  • URL for linking purpose

Print Advertising Guidelines

Below are the standardized sizes for all of Endeavor Business Media's publications.

FILE BUILDING: Native files are not accepted. Endeavor Business Media is not responsible for PDF files prepared incorrectly. Publisher does not assume responsibility for color accuracy.

ADDITIONAL CHARGES: Creative services and ad alterations are available at $85 per hour. A flat fee of $85 will be charged to convert native files to PDF format.

MATERIALS SUBMISSION: Email PDF, or request FTP access: traffic@endeavorb2b.com

MECHANICAL PREPARATION: Final trim: 7.75” w x 10.75” h.

  • 300 DPI or higher for all images and artwork. No JPEG, PNG, or BMP images.
  • Use CMYK color profile, Web coated SWOP – no RGB.
  • Use 100% Rich Black. Do not use Registration Black.
  • Embed fonts in the final PDF file.
  • Create final file in PDF format: PDF/x-1a. Crop marks for bleed area are acceptable if offset by .125”. Remove color bars and registration marks.

Cover Tip

Front and Back of single page tip-on
7.5”w x 10.75h”
Front must allow for masthead and mailing label (see template)

Note:
Partial Cover Tip size is available for tradeshow-only distribution.
Ask your sales rep for quantities.

Full Page

Click button for downloadable .pdf

Full Page Bleed Template

Full Page Non-Bleed Template

2/3 Vertical

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2/3 Vertical Bleed Template

2/3 Vertical Non-Bleed Template

Spread

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1/2 Island

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1/2 Island Template

1/2 Vertical

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1/2 Vertical Bleed Template

1/2 Vertical Non-Bleed Template

1/2 Horizontal

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1/2 Horizontal Bleed Template

1/2 Horizontal Non-Bleed Template

1/3 Square

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1/3 Square Template

1/3 Vertical

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1/3 Vertical Template

1/3 Horizontal

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1/3 Horizontal Template

1/4 Vertical

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1/4 Vertical Template

1/6 Vertical

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1/6 Vertical Template

1/8 Horizontal

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1/8 Horizontal Template