MEDIA HELP CENTER

The following sites are part of the Endeavor Business Media portfolio:

Medical Laboratory Observer - The Peer-Reviewed Management Source for Lab Professionals Since 1969.

MLO Media Planner »
Sales Contacts »

Health Management Technology - The Source for Healthcare Information Systems Solutions

HMT Media Planner »
Sales Contacts »

Evaluation Engineering - The only resource dedicated to electronic test engineering

EE Media Planner »
Sales Contacts »

Healthcare Purchasing News - Clinical Intelligence for Supply Chain Leadership

HPN Media Planner »
Sales Contacts »

Web Display Advertising Guidelines

Standardized information for all of Endeavor Business Media' websites.

Free Mobile Ad

  • Web ad sizes do not appear on mobile phones.
  • Advertisers should submit one static ad with URL link to run on mobile phones for the duration of their Web ad contract date (no charge).
  • 300x100 pixels saved at 72dpi

Ad Submission Requirements

  • Ads with light color backgrounds must have a border to hold elements together.
  • Images saved at 72 dpi
  • Formats accepted:  jpg, png, gif, animated gif, HTML5 snippet (Wallpaper: static only).
  • URL for linking purpose
  • SSL/https compliant

ROS Information

  • Many positions run ROS as a courtesy to our clients.
  • Header and Sidebar Ads are ROS
  • Inline Article ads are ROS within post content

Social Media Package

Opportunity to have your message sent to our audience on our LinkedIn, Facebook, and Twitter pages:

Wallpaper

Exclusive position. Your static ad frames our home page as visitors scroll the pages. See guidelines for sizes.

PDF Sample and Specs

Push-down Super Leaderboard - 970 x 90 (closed) to 970 x 415 (open)

Exclusive position. Top banner expands down on roll over and pushes content on page down.

Sample & Guidelines PDF Specs

Interstitial - 600 x 400

Exclusive position. Ad opens over dimmed home page for 10 seconds or until visitor closes it.

Sample & Guidelines HTML Requirements

HTML5 Guidelines

Instructions for HTML5 web advertising.

HTML5 Requirements/Resources

Page Curl/Peel - 500 x 500

Exclusive position. Upper right corner of home page opens to full image on roll-over.

Page Peel Guidelines

Super Leaderboard - 970 x 90

970X90 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, HTML snippet

Super Leader Sample

Leaderboard - 728 x 90

728X90 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, HTML snippet

Leaderboard Sample

Large Rectangle - 300 x 600

300x600 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, HTML snippet

Large Rectangle Sample

Skyscraper - 160 x 600

160x600 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, HTML snippet

Skyscraper Sample

Medium Rectangle - 300 x 250

300x250 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, HTML snippet

Medium Rectangle Sample

Banner - 468 x 60

468x60 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, HTML snippet

Banner Sample

Button Ad- 120 x 120

Exclusive Events page ad.
120x120 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, HTML snippet

Button Sample

Video Ad - 300 x 250

Instructions for designing video display advertising.

Video Guidelines

White Paper Program

Exclusive email with ad on home page for three months and on White Paper Archive page indefinitely.

Materials:

  • Image – full size cover of white paper and 125px wide image, JPG or PNG
  • Headline - 2 to 6 Words
  • Description - 50 Words
  • Logo - 300px wide, JPG or PNG
  • Landing page URL if client is hosting
  • Optional: if we host, please provide registration fields if client requires a form block before accessing the white paper

White Paper Sample

Digital Edition

Magazine print ads appear in the Digital Edition during the same issue month, free of charge. Four enhancement options available. Contact your Sales Rep for pricing.

Options/Samples


Email Advertising Guidelines

Guidelines for submitting materials for the Daily Newsletter, eProduct Showcase or a Custom Email.

For all email ads:
Images saved at: 72 dpi
Formats accepted:  jpg, png, gif
URL for linking purpose

Newsletter Text Ad and Native Text Ad

Text Ad: Includes your 2-6 word headline, 35 words, 150 x 150px (supply an image at least 72dpi at 300 x 300 px), and URL link.

Native Text Ad: Includes your 2-6 word headline, 35 words, and URL link.

Text Ad (imbedded in editorial) Sample

Native Text Ad Sample

Newsletter Banner Ad- 580 x 75

580x75 pixel image at 72 dpi
Format:  jpg, png, gif
URL for linking purpose

Banner Ad Sample

Newsletter Box Ad- 280 x 175

280x175 pixel image at 72 dpi
Format:  jpg, png, gif
URL for linking purpose

Box Ad Sample

eProduct Ad

Text Ad: Includes your 2-6 word headline, 35 words, 200 x 200px (supply an image at least 72dpi at 300 x 300 px), and URL link.

eProduct Ad Sample

3rd Party Custom Email

Individual email to your target audience. See guidelines for sizes.

Email Guidelines


Print Advertising Guidelines

Below are the standardized sizes for all of Endeavor Business Media's publications.

FILE BUILDING: Native files are not accepted. Endeavor Business Media, LLC is not responsible for PDF files prepared incorrectly. Publisher does not assume responsibility for color accuracy.

ADDITIONAL CHARGES: Creative services and ad alterations are available at $85 per hour. A flat fee of $85 will be charged to convert native files to PDF format.

MATERIALS SUBMISSION: Email PDF, or request FTP access: mlotraffic@npcomm.com

MECHANICAL PREPARATION: Final trim: 7.75” w x 10.75” h.

  • 300 DPI or higher for all images and artwork. No JPEG, PNG, or BMP images.
  • Use CMYK color profile, Web coated SWOP – no RGB.
  • Use 100% Rich Black. Do not use Registration Black.
  • Embed fonts in the final PDF file.
  • Create final file in PDF format: PDF/x-1a. Crop marks for bleed area are acceptable. Remove color bars and registration marks.

Spread

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Spread Template

Full Page

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Full Page Bleed Template

Full Page Non-Bleed Template

2/3 Vertical

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2/3 Vertical Bleed Template

2/3 Vertical Non-Bleed Template

1/2 Island

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1/2 Island Template

1/2 Vertical

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1/2 Vertical Bleed Template

1/2 Vertical Non-Bleed Template

1/2 Horizontal

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1/2 Horizontal Bleed Template

1/2 Horizontal Non-Bleed Template

1/3 Square

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1/3 Square Template

1/3 Vertical

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1/3 Vertical Template

1/3 Horizontal

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1/3 Horizontal Template

1/4 Vertical

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1/4 Vertical Template

1/6 Vertical

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1/6 Vertical Template

1/8 Horizontal

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1/8 Horizontal Template