MEDIA HELP CENTER

The following sites are part of the Endeavor Business Media portfolio:

Medical Laboratory Observer - The Peer-Reviewed Management Source for Lab Professionals Since 1969.

MLO Media Planner »
Sales Contacts »

Healthcare Innovation Group - People. Process. Technology Transformation

HI Media Planner »
Sales Contacts »

Healthcare Purchasing News - Clinical Intelligence for Supply Chain Leadership

HPN Media Planner »
Sales Contacts »

Web Display Advertising Guidelines

Standardized information for all of Endeavor Business Media' websites.

Leaderboard Packages

For optimal performance please provide the following sizes:

Ad Submission Requirements

  • Ads with light color backgrounds must have a border to hold elements together.
  • Images saved at 72 dpi
  • Formats accepted:  jpg, png, gif, animated gif, HTML5 snippet (Wallpaper: static only).
  • URL for linking purpose
  • SSL/https compliant
  • HTML5 ads: (1) Images are hosted on the client’s server. Send us the HTML5 code snippet.
    or
    (2) Send us your file folder with all HTML5 components, properly coded. (Changes are the client’s responsibility)

ROS Information

  • As we transition from a static ad buy to an impressions CPM- based model, most ads will now rotate throughout the site, refreshing on each page to ensure the maximum impressions are reached.
  • Many positions run ROS as a courtesy to our clients.
  • Header and Sidebar Ads are ROS
  • Inline Article ads are ROS within post content

Wallpaper

Base Responsive Wallpaper Specs

  • Ad Specs: 1658x1058 and a companion transparent 300x250. A GIF is okay for the 300x250 as long as the file size is less than 1 MB.
  • The (site name) header will cover about 100 pixels of the background image.
  • The website content is about 972 pixels wide.
  • The background image will expand and contract with the screen size – as the screen gets smaller the image contracts toward the upper left hand corner and vice versa as it expands.
  • Remains static as visitor scrolls. ROS. 1658x1058 branding image and companion transparent 300x250
  • We recommend not placing any important text on the background image – that should be an extension of your brand.
  • Important text should be reserved for the companion 300x250 transparent image in the center.
  • 728x90 tablet
  • 300x50 mobile

PDF Sample and Specs

Social Media Package

Opportunity to have your message sent to our audience on our LinkedIn, Facebook, and Twitter pages:

Facebook Retargeting

Extend your reach with a retarget ad on Facebook/Instagram by utilizing our HCinnovationGroup.com audience.

See Specs

Leaderboard Package- 970x90, 728x90, 300x50

970X90 image
728X90 image
300X50 image for mobile
Format:  jpg, png, gif, animated gif, HTML snippet

Super Leader Sample

Push-down Super Leaderboard - 970 x 90 (closed) to 970 x 415 (open)

Top position only. Banner expands down on roll over and pushes content on page down.

  • 970x90 to 970x415 desktop
  • 728x90 to 728x315 tablet
  • 300x50 to 300x250 mobile

PDF Specs

Welcome Mat - 550 x 480

Exclusive position. Ad opens over dimmed home page for 10 seconds or until visitor closes it.

Sample & Guidelines HTML Requirements

Native X Ad

Please note: We suggest using the latest version of Chrome, Firefox, Safari or Edge when uploading materials. We recommend you avoid using Internet Explorer to load materials.

  • Headline: 20-75 characters
  • Text: 40-255 characters
  • High resolution image
    • 16:9 Ratio
    • Core imagery/messaging centered on the image canvas
    • It is highly recommended that you upload 2 sets of creative to keep the campaign fresh
  • One Click thru URL

Billboard

  • Ad Specs: 970 x 250 - top position only
  • 728x90 tablet 300x50 mobile

Half Page - 300 x 600

300x600 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, HTML snippet

Large Rectangle Sample

White Paper Program

Exclusive email with ad on home page for three months and on White Paper Archive page indefinitely.

Materials:

  • Image – full size cover of white paper and 125px wide image, JPG or PNG
  • Headline - 2 to 6 Words
  • Description - 50 Words
  • Logo - 300px wide, JPG or PNG
  • Landing page URL if client is hosting
  • Optional: if we host, please provide registration fields if client requires a form block before accessing the white paper

White Paper Sample

Digital Edition

Magazine print ads appear in the Digital Edition during the same issue month, free of charge. Four enhancement options available. Contact your Sales Rep for pricing.

Options/Samples

Medium Rectangle - 300 x 250

300x250 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, HTML snippet

Medium Rectangle Sample

Video Ad - 300 x 250

Instructions for designing video display advertising.

Video Guidelines


Email Advertising Guidelines

Guidelines for submitting materials for the Daily Newsletter, eProduct Showcase or a Custom Email.

For all email ads:
Images saved at: 72 dpi
Formats accepted:  jpg, png, gif
URL for linking purpose

Newsletter Text Ad and Native Text Ad

Text Ad: Includes your 2-6 word headline, 35 words, 150 x 150px (supply an image at least 72dpi at 300 x 300 px), and URL link.

Native Text Ad: Includes your 2-6 word headline, 35 words, and URL link.

Text Ad (imbedded in editorial) Sample

Native Text Ad Sample

Newsletter Banner Ad- 580 x 75

580x75 pixel image at 72 dpi
Format:  jpg, png, gif
URL for linking purpose

Banner Ad Sample

Newsletter Box Ad- 280 x 175

280x175 pixel image at 72 dpi
Format:  jpg, png, gif
URL for linking purpose

Box Ad Sample

eProduct Ad

Text Ad: Includes your 2-6 word headline, 35 words, 200 x 200px (supply an image at least 72dpi at 300 x 300 px), and URL link.

eProduct Ad Sample

3rd Party Custom Email

Individual email to your target audience. See guidelines for sizes.

Email Guidelines


Print Advertising Guidelines

Below are the standardized sizes for all of Endeavor Business Media's publications.

FILE BUILDING: Native files are not accepted. Endeavor Business Media is not responsible for PDF files prepared incorrectly. Publisher does not assume responsibility for color accuracy.

ADDITIONAL CHARGES: Creative services and ad alterations are available at $85 per hour. A flat fee of $85 will be charged to convert native files to PDF format.

MATERIALS SUBMISSION: Email PDF, or request FTP access: traffic@endeavorb2b.com

MECHANICAL PREPARATION: Final trim: 7.75” w x 10.75” h.

  • 300 DPI or higher for all images and artwork. No JPEG, PNG, or BMP images.
  • Use CMYK color profile, Web coated SWOP – no RGB.
  • Use 100% Rich Black. Do not use Registration Black.
  • Embed fonts in the final PDF file.
  • Create final file in PDF format: PDF/x-1a. Crop marks for bleed area are acceptable. Remove color bars and registration marks.

Spread

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Spread Template

Full Page

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Full Page Bleed Template

Full Page Non-Bleed Template

2/3 Vertical

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2/3 Vertical Bleed Template

2/3 Vertical Non-Bleed Template

1/2 Island

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1/2 Island Template

1/2 Vertical

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1/2 Vertical Bleed Template

1/2 Vertical Non-Bleed Template

1/2 Horizontal

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1/2 Horizontal Bleed Template

1/2 Horizontal Non-Bleed Template

1/3 Square

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1/3 Square Template

1/3 Vertical

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1/3 Vertical Template

1/3 Horizontal

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1/3 Horizontal Template

1/4 Vertical

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1/4 Vertical Template

1/6 Vertical

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1/6 Vertical Template

1/8 Horizontal

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1/8 Horizontal Template